THE THINGS YOU SHOULD KNOW..
How much does a website cost?
The website will be tailored to your business and what you are trying to promote. When planning for a new website, you should keep in mind the two most important factors that affect your budget:
- The number of pages that you will require; and
- The functionality and / or interactivity you would like to see on your website.
What is website hosting?
Website hosting can be defined as online 'real estate' or web space for where your website resides and allows your website to be accessible to the online world.
What is a domain name?
A domain name is the unique address of your website. This domain name has to be specific to your company, brand or industry. You may also register multiple domain names to point to the one website which in turn would improve your SEO (search engine optimisation).
Do I own my website upon sign off?
Yes. Once the website meets the agreed requirements and you are satisfied for it to go live, you will be issued with a project sign off form. Upon signing the form, you have full ownership of the website and the original source files.
What is SEO and SEM?
SEO or search engine optimisation is the use of multiple techniques to improve a website's organic or natural rankings in a search engine. This is also a form of SEM or search engine marketing. SEM can also include paid placement, contextual advertising, and paid inclusion to improve the ranking of a website in a search engine.
How can social media help promote my business?
Social media websites such as Facebook capture 66% (9.2 million) of the Australian internet users, and over 712,800 members are Perth based. That's nearly half of Perth's population! With these figures in mind, social media networks are a great way to tap into your target market through social media marketing techniques.
How can I track my website users?
There are a number of ways to track users however the most effective form of tracking users is by installing Google Analytics on your website.
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